Nike showcases its value while paying tribute to Chinese traditions

As the Year of the Rat is entering, it’s another time of the year AGAIN for red and gold, packets of money and lots of eating, it also seems like a tradition for another traditional Chinese New Year, fortunately, the leading sportswear brand – Nike recently is sharing the latest creative Chinese New Year (CNY) campaign that is perfectly jump-out from the box but still stays with traditions.

Video Credit: youtuber @schmindy

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Published by hahahacheong

Rì Galerie 日空間 is a virtual art gallery, aims to discover and explore the infinity and affinity of Contemporary Art that is the nascent intention of the gallery, in the meantime, presenting artwork by largely emerging artists who have not been discovered whose work has been rarely or never exhibited, as well as providing support and encourage them to remain on their creative journey.

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